Download Ebook , by Perry Marshall Bryan Todd
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, by Perry Marshall Bryan Todd
Download Ebook , by Perry Marshall Bryan Todd
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Produktinformation
Format: Kindle Ausgabe
Dateigröße: 10019 KB
Seitenzahl der Print-Ausgabe: 526 Seiten
Verkauf durch: Amazon Media EU S.Ã r.l.
Sprache: Englisch
ASIN: B07TL3HB29
Text-to-Speech (Vorlesemodus):
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Durchschnittliche Kundenbewertung:
4.4 von 5 Sternen
2 Kundenrezensionen
Amazon Bestseller-Rang:
#106.723 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)
I own and have read 4 of the 5 editions of this book. It got me started with AdWords and for the past eight years that's where I have made my living. Moreover, it's the book I recommend to friends and customers who want to learn just internet marketing in general. It goes beyond AdWords itself and nowhere do I find a better summary of what selling on the internet is all about.Why choose this book as opposed to all the many alternative volumes on the same subject (many of which I have also read)? Well, it's concise, it's extensive, it puts all the pieces together, but most of all Perry Marshall writes with an enthusiasm which gets to you. This is no textbook, it's an inspiration.One small BUT, and the reason I give this edition just four stars: It's time for a thorough update. Most of the past editions have added new sections and modified some of the text, but now a lot of that original text is getting a bit old. The original examples of ads and tests haven't changed, but Google's ad format has. Indeed, that original format was pretty much obsolete when this edition went to press. And there haven't been eleven ad positions on the Google search page since a long time (p.179), etc.Finally, I have one point of discussion amongst AdWords folks. I no longer A/B test my ads as described here. Each time your ad is shown, it's shown under different circumstances. You don't know what those circumstances are, but Google does and it may be that one ad performs better than another only depending on those circumstances. So I create 5 ads, let Google's algorithm choose the top ones, and then I weed out and replace the ones which don't get shown.But others will disagree! Anyway. Buy this book and I hope you find it as inspiring as I still do.
Ein sehr lehrreiches Buch, das nicht die einzelnen Funktionen von Adwords beschreibt, sonder Möglichkeiten aufzeigt, seine Kontoleistung und Kampagnen/Texte/Keywords zu verbessern. Mit schönen Beispielen und interessanten, kreativen Ansätzen. Wer sich schon mit Adwords auskennt, kann sich auch gut mit diesem Buch beschäftigen.
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